Prodigy is an internet-connected, interactive, gamified math platform where kids’ customized characters explore fantasy worlds and children answer math questions to “battle” opponents. Virtual swag is social currency in Prodigy Campaign for a Commercial-Free Childhood ( CCFC) and a coalition of organizations have pushed back and filed a complaint with the US Federal Trade Commission (FTC) saying Toronto-based Prodigy Education has tried to capitalize on the quarantine unfairly with an online math game based on the manipulative “freemium” model. School districts struggling to make ends meet have too-often accepted these “gifts” with little vetting of the efficacy of learning tools, adequacy of privacy protections, and social-emotional impacts on children.Įnter Covid and the reliance upon remote learning and the industry saw an opportunity to ramp up its sales pitches and really become entrenched in schools.
For years, the edtech industry has capitalized on tight budgets and offered resources at little or no cost to cash-strapped US schools.
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